My team decided to focus on one of the most vital values of Kartell as a brand: adaptability. During the strategy process of the project, we figured that Kartell embodies adaptability through versatile furniture designs that fit into spaces with variety of styles. Not only adapting to different lifestyles, Kartell is adaptable in many layers, in terms of their brand identity and collaborations with other brands. So we interpreted this brief as “Technology is the instrument. Adaptability is the principle.”