ART DIRECTION
FOR
The Stay Hotels
WHEN
2022 - 2023
CATEGORY
Art Direction for Photography
During my time at Accompany Istanbul, I was in charge of the art direction and social media content for Stay Hotels working closely with a third party production team, Rubicon Istanbul. This involved extensive pre-production planning, where I developed creative direction, conducted research, and created moodboards to visually guide the entire production team. I curated inspiration images and themes aligned with Stay Hotels' brand identity and marketing objectives. To streamline the photoshoot process, I prepared comprehensive shooting lists and prop lists.
ABOUT
During the production phase, I worked on-site with the photographer Erdal Akbas to ensure the visual direction was executed faithfully to maintain the consistency and quality of the visual content. This hands-on approach was crucial in achieving the desired results and bringing the creative vision to life.
In the post-production phase, I reviewed and selected the content from each photoshoot developed social media plans, ensuring the final content adhered to our creative vision. Throughout this entire process, my focus was on delivering high-quality, visually cohesive content that resonated with the target audience and met the strategic goals of each location.
Bebek Otel by The Stay
The Stay Warehouse
Sankai by The Stay
The Stay Bosphorus
Saint Patissier
